by Mark O'Brien | Dec 30, 2014
My friend and partner, Jonathan Spiliotopoulos, shared an article entitled, “What Startups Need to Know About Ad Tech”. As Jonathan suggested to me, the article’s most salient point might be this: Advertising is essentially divided into two worlds:...
by Mark O'Brien | Dec 25, 2014
JoAnna, Jonathan, and I wish you a happy, healthy Holiday Season and a bright, prosperous New Year.
by Mark O'Brien | Dec 22, 2014
For man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments. (John Steinbeck, The Grapes of Wrath) Like so many other inexplicable occurrences in my life, I...
by Mark O'Brien | Dec 19, 2014
The story you’re about to read is more true than you might imagine. The names have been changed out of human decency. I’m IT Director for Megalosurance Worldwide Global International, a health insurer in Razor Bump, Arkansas (but we think big), writing coverage...
by Mark O'Brien | Dec 10, 2014
Perhaps the only thing more difficult for a company to derive than its elevator pitch is a list — even a short list — of its principal differentiators. In October of this year, The Chautauqua Center for Meaningful Distinction surveyed 647 of the companies in the...
by Mark O'Brien | Dec 1, 2014
You walk into a doctor’s office with a week-old hangnail. It’s still painful and showing signs of infection. The doctor asks no questions, hands you a bottle, tells you to put two drops in each ear twice daily, and call him in a week if you’re not feeling...
