Water For the Drowning

Water For the Drowning

Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
Vanishing Point

Vanishing Point

Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
Programmatic Confusion

Programmatic Confusion

This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
A Punch In the Gut Feeling

A Punch In the Gut Feeling

I’m a sucker. I admit it. I own what was purported to be the deed to the Brooklyn Bridge. And I own swampland in Florida that promises to be prime real estate as soon as climate change renders it an arid plain — or global warming causes the rising seas to turn...
Too Big to Scale

Too Big to Scale

A gentleman who refers to Australia quite a bit — and spells as if he’s from there (behaviour) — has jumped on the bandwagon, the players aboard which are playing a dirge for advertising. He wrote a piece called, “Don’t Be Advertising!” And he...
The Persona of My Business Technology Agenda

The Persona of My Business Technology Agenda

I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...