by Mark O'Brien | Aug 6, 2015
Well, well. well. Look what I found. An exoneration. An affirmation. A contradiction of the ever-absurd notion that the only things people will read are bullet points, tweets, or series of acronyms: “Your Customers Like Long-Form Content Much More Than You Think...
by Mark O'Brien | Aug 4, 2015
Since I don’t believe in accidents, I wasn’t surprised when a recent spate of vendor acquisitions in the insurance industry coincided with my finding a related, 10-year-old article while rummaging through the bowels of The Chautauqua Center for Synchronous...
by Mark O'Brien | Aug 3, 2015
Wow. This stuff is starting to come fast and furious now. Soon after I cited Dun & Bradstreet (D&B) in this post about the pitfalls (if not shortfalls) of data-driven content marketing (aka inbound marketing and marketing automation, two contradictions in...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
by Mark O'Brien | Jul 22, 2015
Every once in a while, you happen onto something that makes you appreciate just how hard life can be. On those occasions, you realize how much more sympathetic you can be, how much more helpful you can be, and how much better you can make other people feel as they...
by Mark O'Brien | Jul 21, 2015
I came across a book review in The Financial Times over the past weekend in which the author, Julian Baggini, finding a common thread running through the three books he reviewed, wrote something arresting — something that directly contradicts the popular and...
