by Mark O'Brien | May 5, 2015
A man is his own easiest dupe, for what he wishes to be true he generally believes to be true. (Demosthenes) We’ve written about the seemingly declining substance of the content in Harvard Business Review (HBR) before. We’ve also written about the...
by Mark O'Brien | Apr 21, 2015
While surfing the web the other day, I came across a company, the website of which said this, in part: [We provide] world-class solutions for tools-based modernization solutions. No. I’m not making that up for the purpose of making a point. Like innovation,...
by Mark O'Brien | Apr 20, 2015
Anybody who notices unpleasant facts in the have-a-nice-day world we live in is going to be designated a curmudgeon. (Paul Fussell, 1924-2012) I live in fear of becoming a curmudgeon. I think it’s because I prefer facts to fabrications. In that regard, I...
by Mark O'Brien | Apr 10, 2015
The only thing more amazing than the things for which we fall is the length of time for which we continue to fall for them. Given the popularity of inbound marketing and marketing automation, I’d have imaged them to be relatively new phenomena. I’d have...
by Mark O'Brien | Apr 8, 2015
More than 13 years ago, I wrote this piece for Tech Decisions magazine (now Property Casualty 360). I found it while searching the Web for something else entirely, was surprised to find it still out there, to find it still relevant, and to find its relevance still...
by Mark O'Brien | Mar 30, 2015
Here it comes, kids. I’d just about gotten my stomach settled after the nausea-inducing wave of inbound marketing, marketing automation, and ad tech … then the next wave hit. That wave, of course, is experience marketing. That’s right. Since feeling...
