by Mark O'Brien | Nov 11, 2015
When a brand is known and trusted, it’s accepted. When it’s accepted, it’s bought, literally and figuratively. When it’s bought, it creates marketshare. Marketshare is the evolution of identity to success. Why? The answer is self-evident....
by Mark O'Brien | Nov 10, 2015
Allowing people to attribute value to a brand creates mindshare. It creates memorability and legitimacy. It engenders trust, comfort, faith. It facilitates the transition from identity to success. Why? The simple answer is: presence. Presence connotes the occupation...
by Mark O'Brien | Nov 9, 2015
Voice yields value. It expresses the attributes of the brand. It affiliates speaker and listener. It connects brands with markets, prospects, people. It creates space between itself and its competitors. Why? This answer is not so simple. Value is as subjective as it...
by Mark O'Brien | Nov 6, 2015
Success or failure is a matter of definition. Defining the brand creates its voice, its personality, its promise. What is the brand? What does it mean? What does it have to say? Who should listen? Why? The simple answer is voice. The voice of your brand is as distinct...
by Mark O'Brien | Nov 5, 2015
Companies are founded every day. Products and services are created every day. All are named. Some become well known. Some achieve the revered status of brand. Some succeed. Others do not. Why? The simple answer is: identity. Every brand has an identity. Every brand...
by Mark O'Brien | Nov 3, 2015
My colleague and LinkedIn connection, Derrick Martins, posted what he had to have known would be irresistible bait for a word-shark like me. More specifically, he angled for trouble when he published this piece — “Analytics and Big Data: The Skeptics vs. the...
