by Mark O'Brien | Sep 17, 2015
People are coming back into vogue, at least in marketing. And I can prove it. Since I’m a believer in the cyclical nature of all things, I knew people would reappear in marketing. I didn’t know when. But I did know why: Data doesn’t buy anything....
by Mark O'Brien | Sep 16, 2015
As Victor Frankenstein discovered, sometimes you don’t know you’re creating a monster until it’s been on its feet for a while. And, as young Vic also found out, once it’s up and around, getting rid of it might pose something of a...
by Mark O'Brien | Sep 15, 2015
If you read as much as I do, you can be overwhelmed by the sheer volume of content being pumped out daily. But if you’re anything like me, you’ve discovered that, like the effort required to find the figurative needle in the proverbial haystack,...
by Mark O'Brien | Sep 14, 2015
Some friends recently invited us to their home for dinner. Considerate hosts that they are — and knowing Anne and I are proud, shameless, and card-carrying omnivores — they planned the meal around filet mignon. Once their local butcher made them aware of the fact that...
by Mark O'Brien | Sep 11, 2015
In his book, The Life of Reason, the American philosopher, poet, novelist, and critic George Santayana (1863-1952) wrote, “Those who cannot remember the past are condemned to fulfill it.” Fourteen years after September 11, 2001, the matter is not whether...
by Mark O'Brien | Sep 10, 2015
Sometimes LinkedIn posts are as valuable for what they don’t say as they are for what they do say. Case in point: Jeffrey Strickland, Ph.D., CMSP (which stands for County Medical Services Program, California Motorcyclist Safety Program, Custom Medical Stock...
