by Mark O'Brien | Oct 3, 2016
I don’t know if you’ve seen this. But I have … everywhere. Baked, AK – October 47, 2016 – World Technology Firm (NYSE MKT: WTF), a leading global provider of innovative solutions and services, today announced a strategic partnership with Nano File...
by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | May 9, 2016
An ‘ideology’ is like a spirit taking up its abode in a body: it makes that body hop around in certain ways; and that same body would have hopped around in different ways had a different ideology happened to inhabit it. (Kenneth Burke, 1897-1993, from Language as...
by Mark O'Brien | Mar 11, 2016
Attention brand managers: In case you haven’t yet gotten the memo, you now work for your social-media person. That’s right. According to the social-media person who authored this gem — “Branding isn’t dead, but it’s no longer in your...
by Mark O'Brien | Mar 1, 2016
Uh oh. That crashing sound you hear is the fast-tracked hysteria of digital marketing hitting the wall. At least one digital agency wants you to think it’s had an epiphany, that it’s recognized the corner into which it’s painted itself and found a...
