by Mark O'Brien | Nov 6, 2014
We recently conducted a survey of 1,500 companies from the Fortune 1000 to determine what those companies would like their new websites to feature if they could have new websites just by snapping their fingers. These are the top five responses: Cool stuff More stuff...
by Mark O'Brien | Nov 3, 2014
“I’d walk a mile over hot coals to [fill in the blank].” “I’d crawl a mile over broken glass to [fill in the blank].” How many times have you heard statements like that? Certainly there’s a proliferation of love-related songs...
by Mark O'Brien | Oct 30, 2014
We once consulted with a company that had developed a new software application for revenue-cycle management. Their initial target market was large hospitals and medical centers. Justifiably jazzed, the company got its sales team revved up. It hired a telemarketing...
by Mark O'Brien | Oct 29, 2014
Jonathan Spiliotopoulos, one of my O’Brien Communications Group partners, a friend, and an estimable thinker, wrote this note to me one day after he’d read a blog post in which the author was beefing about web-based ad blockers: Companies complain about...
by Mark O'Brien | Oct 28, 2014
In an earlier post, I wrote about the important necessity — and the effective simplicity — of telling the truth. It was a lesson I learned, of course, from children. Since then, I found this: In an article called, “High-School Students Respect First Amendment...
by Mark O'Brien | Oct 27, 2014
Though we’ve written about best practices before, we still hear references to them and read articles about them with disarming frequency. That frequency is disarming because it reflects stasis — a kind of settling for inactivity or unimaginativeness, rather than...
