People Archives — Page 12 of 34 — O'Brien Communications Group

The Quest for Success: Presence

by Mark O'Brien | Nov 10, 2015

Allowing people to attribute value to a brand creates mindshare. It creates memorability and legitimacy. It engenders trust, comfort, faith. It facilitates the transition from identity to success. Why? The simple answer is: presence. Presence connotes the occupation...

The Quest for Success: Value

by Mark O'Brien | Nov 9, 2015

Voice yields value. It expresses the attributes of the brand. It affiliates speaker and listener. It connects brands with markets, prospects, people. It creates space between itself and its competitors. Why? This answer is not so simple. Value is as subjective as it...

The Quest for Success: Voice

by Mark O'Brien | Nov 6, 2015

Success or failure is a matter of definition. Defining the brand creates its voice, its personality, its promise. What is the brand? What does it mean? What does it have to say? Who should listen? Why? The simple answer is voice. The voice of your brand is as distinct...

The Gentle Realist

by Mark O'Brien | Nov 4, 2015

I don’t know Steven J. Thompson. But I admire the man. All I know of him, so far, is that he published this post: “Leadership without Arson”. But because of that post, I know and admire these things about Mr. Thompson: He’s a realist. He...

Fun With Words

by Mark O'Brien | Nov 3, 2015

My colleague and LinkedIn connection, Derrick Martins, posted what he had to have known would be irresistible bait for a word-shark like me. More specifically, he angled for trouble when he published this piece — “Analytics and Big Data: The Skeptics vs. the...

The Persona of My Business Technology Agenda

by Mark O'Brien | Nov 2, 2015

I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...