by Mark O'Brien | Jan 20, 2016
When will they ever learn/When will they ever learn? As a naïve adolescent in the ’60s, I bought into all the equally naïve, adolescent claptrap about peace, love, harmony, and understanding. As I got older and more observant, I realized all the naïveté, all the...
by Mark O'Brien | Jan 13, 2016
This was quite the morning. First, I read this, from my horoscope: How exactly do you hold onto your ideals in a world where it seems like the whole game is rigged for greed, competition, and conformity? Then I read this — “John Edwards (yes, that one) looks to...
by Mark O'Brien | Dec 16, 2015
I couldn’t help thinking about Charles M. Schultz’s most popular character (with the possible exception of Snoopy) when I read “The Dark Side of Creativity”. The article would have us believe creative people are negative, moody, depressive,...
by Mark O'Brien | Dec 1, 2015
As every consummate consumer knows, the Friday after Thanksgiving is known as Black Friday. The term is a marketing and public-relations abbreviation of the full name — Black-Eye Friday — which comes from all the shiners given and received in the shameless,...
by Mark O'Brien | Nov 16, 2015
If you read my ramblings with any regularity, you know I don’t believe in accidents: Everything that’s supposed to happen does happen. Everything that’s supposed to happen happens in its own time. And everything that happens happens for a reason....
by Mark O'Brien | Nov 9, 2015
Voice yields value. It expresses the attributes of the brand. It affiliates speaker and listener. It connects brands with markets, prospects, people. It creates space between itself and its competitors. Why? This answer is not so simple. Value is as subjective as it...
