Make the Logo Bigger

Make the Logo Bigger

If you do a Google search for dreaded words in business, you’ll get millions of hits. That’s a lot of dread. And it’s a reminder that dread is contextual. Edward G. Brown thinks the most dreaded words in business are Got a minute? Shell Haffner...
Marketing Double-Talk

Marketing Double-Talk

I left my last corporate job 20 years ago. Even then, I was aware of a phenomenon that continues to become more prevalent: Kleptus vocabularus — the stealing of a lexicon germane to one context for the purpose of deliberately misleading in another context. More...
Price Points and Advertising

Price Points and Advertising

My friend and partner, Jonathan Spiliotopoulos, shared an article entitled, “What Startups Need to Know About Ad Tech”. As Jonathan suggested to me, the article’s most salient point might be this: Advertising is essentially divided into two worlds:...
The Devilish Details of Inbound Marketing

The Devilish Details of Inbound Marketing

There are many reasons to be skeptical of the claims made by inbound marketing (or marketing automation — the terms are virtually synonymous). Here’s one. Here’s another. And here’s a third: Inbound marketing seems to be adopted by B2B companies that...
Dr. Feelgood

Dr. Feelgood

You walk into a doctor’s office with a week-old hangnail. It’s still painful and showing signs of infection. The doctor asks no questions, hands you a bottle, tells you to put two drops in each ear twice daily, and call him in a week if you’re not feeling...
Click Your Heels

Click Your Heels

Inbound marketing is a dangerous concept. There. I’ve said it. Combining pie in the sky, fantasy, delusion, and something like reckless lunacy, it panders to the misbegotten fantasies of every organization that thinks SEO and social media are latter-day...