by Mark O'Brien | Dec 2, 2015
A gentleman who refers to Australia quite a bit — and spells as if he’s from there (behaviour) — has jumped on the bandwagon, the players aboard which are playing a dirge for advertising. He wrote a piece called, “Don’t Be Advertising!” And he...
by Mark O'Brien | Dec 1, 2015
As every consummate consumer knows, the Friday after Thanksgiving is known as Black Friday. The term is a marketing and public-relations abbreviation of the full name — Black-Eye Friday — which comes from all the shiners given and received in the shameless,...
by Mark O'Brien | Nov 24, 2015
Naïveté comes in all shapes and sizes. So does academic detachment. And so it is that we have a match-up of lightweights, who’ve now squared off three times in what’s come to be dubbed, The Rhetorical Rumble. For each bout, they enter the ring with...
by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
by Mark O'Brien | Nov 20, 2015
There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
by Mark O'Brien | Nov 19, 2015
irony (noun): incongruity between what is expected to be and what actually is, or a situation or result showing such incongruity When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I...
