by Mark O'Brien | Nov 2, 2015
I love dots. And I obsess about connecting them. That’s why I wonder when people obsess about other things, like this — “Leading CMOs Will Excel at Customer Obsession in 2016” — without connecting them to other things, like this: “5 Questions...
by Mark O'Brien | Oct 30, 2015
One of the more superficial revelations of my recent trip to New York was that I’d never taken a selfie. This realization was driven home by the fact that I saw people who’d come from all over the world seemingly for the sole purpose of taking pictures of...
by Mark O'Brien | Oct 29, 2015
I admit it: I’m an aggressive driver. Rendered as an exponential value, I’d be a Type A¹³. When I drive, it’s simply and strictly for the purpose of getting from Point A to Point B in the shortest possible time. I have neither understanding of nor...
by Mark O'Brien | Oct 28, 2015
There are some things for which modesty and humility just don’t allow me to wish. But my inherent propriety notwithstanding, it appears I may actually achieve the status of Certified Home Brewer (CHB). I hadn’t dared hope. “And how, precisely, will...
by Mark O'Brien | Oct 26, 2015
Now that content marketing has started to demonstrate some rather disappointing (but not surprising) results, the snake oil is flowing hot and heavy. And what’s causing content marketing’s bell curve to descend harrowingly? That’s right: Lack of...
by Mark O'Brien | Oct 23, 2015
Every once in a while, I like to challenge myself to do something I might not otherwise consider doing. After all, I spend the lion’s share of the lion’s share of my days writing. Aside from putting me in perilous proximity to an alarming number of lions —...
