by Mark O'Brien | May 5, 2015
A man is his own easiest dupe, for what he wishes to be true he generally believes to be true. (Demosthenes) We’ve written about the seemingly declining substance of the content in Harvard Business Review (HBR) before. We’ve also written about the...
by Mark O'Brien | Apr 20, 2015
Anybody who notices unpleasant facts in the have-a-nice-day world we live in is going to be designated a curmudgeon. (Paul Fussell, 1924-2012) I live in fear of becoming a curmudgeon. I think it’s because I prefer facts to fabrications. In that regard, I...
by Mark O'Brien | Mar 30, 2015
Here it comes, kids. I’d just about gotten my stomach settled after the nausea-inducing wave of inbound marketing, marketing automation, and ad tech … then the next wave hit. That wave, of course, is experience marketing. That’s right. Since feeling...
by Mark O'Brien | Mar 11, 2015
A friend, who knows I’m a registered Glutton for Punishment, recently dredged up two articles from two years ago (hoard much?) and sent them to me with the spartan query: “Dude, did you ever see these?” Both bore relevance to the insurance industry....
by Mark O'Brien | Mar 10, 2015
Two things have me thinking about interpretation. The first is the set of responses I continue to get to Martin the Marlin, about which I wrote here. The second is the experience we recently had selecting an image for an email marketing piece. Let’s start with...
by Mark O'Brien | Mar 2, 2015
As of this writing, there are 12 groups on LinkedIn dedicated to social media in insurance. Those groups have 41,837 members. Yet a client who sells software to insurance companies told me she wasn’t devoting resources to a Facebook page because it wasn’t worth...
