by Mark O'Brien | Mar 5, 2015
Floyd and Boyd are not real people. But they play them on TV. They recently engaged in this discussion during an episode of Unreal People on UPC (the Unreal People Channel). Floyd: Why don’t companies market to vendors? Boyd: What? Floyd: If companies need the...
by Mark O'Brien | Mar 2, 2015
As of this writing, there are 12 groups on LinkedIn dedicated to social media in insurance. Those groups have 41,837 members. Yet a client who sells software to insurance companies told me she wasn’t devoting resources to a Facebook page because it wasn’t worth...
by Mark O'Brien | Feb 27, 2015
I was reading a book the other day about mysteries of the universe. There were chapters about — and alleged photographs of — UFOs, crop circles, Bigfoot, the Bermuda Triangle, the Loch Ness Monster, and honest politicians. Then there was this: LinkedIn member This...
by Mark O'Brien | Feb 24, 2015
One of the joys of my life is being compelled to conduct Internet searches to determine the ostensible meanings of the latest abbreviations, acronyms, or jargon. Here’s the item that got my attention most recently: At the most basic level — even for companies...
by Mark O'Brien | Feb 11, 2015
Kleptus vocabularis is rearing its ugly head again. That’s right. The Internet of Things has finally slithered its way into the trendy, mainstream business lexicon and given the jargoneers something old to feel good about. Just shoot me: The Internet of Things...
by Mark O'Brien | Feb 9, 2015
With a caveat here and a caveat there, another over here for good measure, and one more for the road, we’re on the record: We don’t have to like inbound marketing and marketing-automation tools, but they’re here to stay. And all that...
