The Fog of (Marketing) Language

The Fog of (Marketing) Language

by | Jul 3, 2017

A presumably well-intended bloke from Australia — Anton Buchner, a senior consultant with TrinityP3, “Global Marketing Management Consultants” — wrote a presumably well-intentioned informercial, which he attempted to disguise as a blog post entitled,...
5 More Questions Leaders Should Be Asking All the Time

5 More Questions Leaders Should Be Asking All the Time

by | Jun 26, 2017

You may or may not be happy to know Harvard Business Review (HBR) is still at it. That’s right. The venerable publication seems hell-bent on retaining its status as the business world’s most prestigious purveyor of puerile palaver and preposterous prattle....
♫ And Like a Good Neighbor, State Farm is ♫ … Where?

♫ And Like a Good Neighbor, State Farm is ♫ … Where?

by | Jun 5, 2017

There are many things you can do with a brand: You can create it. You can establish it. You can promote it. You can position it to earn the trust of its constituents. You can evolve it. You can add sub-brands, attributes, and value propositions to it. You can even...
The Death of Branding Focus

The Death of Branding Focus

by | May 30, 2017

I haven’t done much stonework in my life. But inexperience doesn’t much daunt me. Neither does taking the initiative. So, having heard that branding was on the way out, I decided to fire preemptively and cut a tombstone for it. While I wasn’t happy...
Try Thinking (Like a Person)

Try Thinking (Like a Person)

by | May 22, 2017

I’m one of those rare people who doesn’t mind going to the dentist. I don’t mind going to my dentist for two reasons: First, she’s very good at what she does. Second, the combination of her pleasantness and the reading material in her waiting...