by Mark O'Brien | Dec 10, 2014
Perhaps the only thing more difficult for a company to derive than its elevator pitch is a list — even a short list — of its principal differentiators. In October of this year, The Chautauqua Center for Meaningful Distinction surveyed 647 of the companies in the...
by Mark O'Brien | Dec 9, 2014
If you publish an article like this, complicating otherwise simple, intuitive logic, you should expect some push-back. Here it is: The article’s subtitle is “All Value is Subjective”. Of course it is. If it weren’t, no one would pay for The War...
by Mark O'Brien | Dec 8, 2014
I recently read an article called, “Just How Sick of Leadership Posts Are We?” It’s unabashed in its disdain for leadership posts that are trite at best, deliberately deceitful at worst. (That’s a paraphrase and an understatement.) I have a...
by Mark O'Brien | Dec 5, 2014
THIS IS THE MOST IMPORTANT THING YOU’LL EVER READ! WE DON’T KNOW IF IT’S GOOD OR BAD! BUT IT’S REALLY, REALLY IMPORTANT! THAT’S WHY IT’S IN BOLD-FACED CAPITAL LETTERS SO YOU’LL KNOW IT’S IMPORTANT! SEE ALL THE...
by Mark O'Brien | Dec 4, 2014
When I launched O’Brien Communications Group (OCG) almost 11 years ago, I wondered: “When and how will I blow this thing up?” I had no intentions of destroying my fledgling business. Rather, I was determined to obviate the stultifying effects of...
by Mark O'Brien | Dec 3, 2014
Despite my Irish luck, and for the first time in my charmed life, I was recently stranded overnight in Toronto Pearson International Airport. I’d flown from Bradley International in Hartford, Connecticut, at 7:00 a.m., with a return flight scheduled at 8:55 that...
