by Mark O'Brien | Jul 8, 2015
My recent post, An Unhappy Medium, spawned an exchange of thoughts with a colleague, Brent Robertson. Since that exchange expanded some of the notions presented in the post, I share excerpts from it here for your reading pleasure: Brent: I just had this conversation...
by Mark O'Brien | Jul 6, 2015
This is going to disappoint a lot of people. I’m sorry. It can’t be helped. Sometimes I feel like a professional bearer of bad news. And this news is less popular than most: Marketing people aren’t clairvoyant. There. I’ve said (typed) it. Now...
by Mark O'Brien | Jul 2, 2015
The results of a five-year study on suicide trends were published in Social Psychiatry and Psychiatric Epidemiology a few years ago, indicating people are more likely to commit suicide on Wednesdays than any other day of the week. As a public service, we offer a...
by Mark O'Brien | Jul 1, 2015
This Fast Company article — “The Best Time of Day to Do Everything at Work” — is a wonderfully theoretical thing. But as Albert Einstein famously said: In theory, theory and practice are the same. In practice, they’re different. In theory, then, the...
by Mark O'Brien | Jun 30, 2015
In my line of work, you have to say a lot of things that most folks find distasteful. This one elicits sneers, jeers, fears, and tears every time: Marketing is not a sales-support function. Sales is a marketing-fulfillment function. Salesperson: What do you mean...
by Mark O'Brien | Jun 29, 2015
With the publication of my new book for adults all but imminent — For Adults Only: How to Act Like an Adult Around Adults (it’s for adults) — I’ve decided to offer a few excerpts here to gin up interest and, ideally, multi-million-dollar sales. WARNING:...
