by Mark O'Brien | Nov 7, 2014
This blog, you may recall, has a theme, which states, in part: “Everything of value has a price. The price must cover the cost.” Accordingly, let’s take a moment to contemplate the value of our goods and services. Let’s take into consideration...
by Mark O'Brien | Oct 30, 2014
We once consulted with a company that had developed a new software application for revenue-cycle management. Their initial target market was large hospitals and medical centers. Justifiably jazzed, the company got its sales team revved up. It hired a telemarketing...
by Mark O'Brien | Oct 29, 2014
Jonathan Spiliotopoulos, one of my O’Brien Communications Group partners, a friend, and an estimable thinker, wrote this note to me one day after he’d read a blog post in which the author was beefing about web-based ad blockers: Companies complain about...
by Mark O'Brien | Oct 22, 2014
Here are two direct quotes from real companies, spoken to me in face-to-face conversations: Company #1: We have to suspend marketing because revenues are tight, and we have to cut expenses. Company #2: We’re not going to continue marketing because all of the...
by Mark O'Brien | Oct 20, 2014
I saw a LinkedIn update the other day notifying me that the enterprise of one of my professional connections had just qualified as a woman-owned minority business (WOMB). Needless to say, the acronym struck me as apt, since it’s hard to imagine anything more...
