by Mark O'Brien | Sep 17, 2014
Hang on. It turns out rumors of print’s demise have been greatly exaggerated. In fact, this post, in the media research blog of the International News Media Association (INMA), says the following, in part: While any advertising campaign should feature a healthy...
by Mark O'Brien | Aug 28, 2014
People sometimes seem to be all but sneering when they use derivations of opportunism. They’re likely to say things, down their noses, of course, like: “That’s just shameless opportunism.” Or, with a dismissive shake of their heads as they turn...
by Mark O'Brien | Aug 23, 2014
A few weeks ago, I attended a local basketball camp to watch the son of a friend play. During the game, it occurred to me that young basketball players are like elderly drivers: They have no idea anyone else is around. They’re always surprised to discover...
by Mark O'Brien | Aug 15, 2014
The promise of marketing automation is seductive, indeed. It promises prioritized leads from multiple campaigns and more data than you can shake a stick at. The pitch typically goes something like this: By evaluating and reacting to each of your website’s...
by Mark O'Brien | Aug 15, 2014
“All you have to do is write one true sentence. Write the truest sentence that you know.” (Ernest Hemingway, A Moveable Feast) When I first began presenting my book, Martin the Marlin, to large groups of children, I’d find myself getting anxious. Oddly enough, I...
