by Mark O'Brien | Jun 9, 2015
If Marshall McLuhan was correct in his assertion that the medium is the message (I believe he was), then this article from Britain’s Marketing, is much ado about nothing: According to some industry people, there is a resemblance between Coke’s ad, created...
by Mark O'Brien | May 15, 2015
One of our former clients was a software-development shop. It created core-processing systems for insurance companies. Its stock answer to the question, “Can you do that?” was: “Yes,” followed quickly by the first of a series of invoices for...
by Mark O'Brien | May 7, 2015
I received an email from an earnest gentleman, eager to help his company write more business and make its brand more prominent. He presented a list of tactics he believed would be effective means to his ends. Here’s the email (with minor modifications to protect...
by Mark O'Brien | May 5, 2015
A man is his own easiest dupe, for what he wishes to be true he generally believes to be true. (Demosthenes) We’ve written about the seemingly declining substance of the content in Harvard Business Review (HBR) before. We’ve also written about the...
by Mark O'Brien | May 1, 2015
Since we’ve now published 150 posts — and since they generate a veritable avalanche of cards and letters from our legions of readers — we’re going to share some of them on occasion … because we want to. We tried to think of another reason, but we...
