by Mark O'Brien | Dec 29, 2014
There are many reasons to be skeptical of the claims made by inbound marketing (or marketing automation — the terms are virtually synonymous). Here’s one. Here’s another. And here’s a third: Inbound marketing seems to be adopted by B2B companies that...
by Mark O'Brien | Dec 16, 2014
It was a dark and stormy night. I was sitting in my office at the corner of Bleak and Bleaker when the phone rang. I’m no clairvoyant. But I knew something was wrong before I even answered. Maybe it was my female intuition. “O’Brien?” “Yeah.” “It’s Millwood...
by Mark O'Brien | Dec 12, 2014
Thinking is hard work, which is why so few people do it. (Henry Ford) I saw a profile on LinkedIn the other day describing the person who posted it as a thought and people leader. I’m certain the gentleman who posted it is many things, most of which are likely...
by Mark O'Brien | Dec 10, 2014
Perhaps the only thing more difficult for a company to derive than its elevator pitch is a list — even a short list — of its principal differentiators. In October of this year, The Chautauqua Center for Meaningful Distinction surveyed 647 of the companies in the...
by Mark O'Brien | Dec 5, 2014
THIS IS THE MOST IMPORTANT THING YOU’LL EVER READ! WE DON’T KNOW IF IT’S GOOD OR BAD! BUT IT’S REALLY, REALLY IMPORTANT! THAT’S WHY IT’S IN BOLD-FACED CAPITAL LETTERS SO YOU’LL KNOW IT’S IMPORTANT! SEE ALL THE...
