Chill Is as Chill Does

Chill Is as Chill Does

by | Sep 12, 2014

Of all our pets, Tar seems to take Pet Day Friday most seriously. Actually, he seems to take every Friday most seriously. He usually starts practicing on Wednesday night. He has a couple of pops, a couple of Snausages, and he goes to bed early. All day Thursday...
Opportunism is Not a Dirty Word

Opportunism is Not a Dirty Word

by | Aug 28, 2014

People sometimes seem to be all but sneering when they use derivations of opportunism. They’re likely to say things, down their noses, of course, like: “That’s just shameless opportunism.” Or, with a dismissive shake of their heads as they turn...
Go After the Ball

Go After the Ball

by | Aug 23, 2014

A few weeks ago, I attended a local basketball camp to watch the son of a friend play. During the game, it occurred to me that young basketball players are like elderly drivers: They have no idea anyone else is around. They’re always surprised to discover...
Marketing Automation ≠ Sales Automation

Marketing Automation ≠ Sales Automation

by | Aug 15, 2014

The promise of marketing automation is seductive, indeed. It promises prioritized leads from multiple campaigns and more data than you can shake a stick at. The pitch typically goes something like this: By evaluating and reacting to each of your website’s...

Tell the Truth

by | Aug 15, 2014

“All you have to do is write one true sentence. Write the truest sentence that you know.” (Ernest Hemingway, A Moveable Feast) When I first began presenting my book, Martin the Marlin, to large groups of children, I’d find myself getting anxious. Oddly enough, I...