by Mark O'Brien | Feb 26, 2015
According to dictionary.com, hype is a derivation of hyperbole: Origin: 1925–30, Americanism; in sense “to trick, swindle,” of uncertain origin; subsequent senses perhaps by reanalysis as a shortening of hyperbole That’s easy enough to imagine. A hyperbolic pitch...
by Mark O'Brien | Feb 24, 2015
One of the joys of my life is being compelled to conduct Internet searches to determine the ostensible meanings of the latest abbreviations, acronyms, or jargon. Here’s the item that got my attention most recently: At the most basic level — even for companies...
by Mark O'Brien | Feb 17, 2015
In business school classrooms they construct beautiful models of a non-world. (Peter Drucker, 1909-2005) It’s easy to dismiss Peter Drucker’s comment about the divide between the hypothetical world of business school and the pragmatic world of actual...
by Mark O'Brien | Feb 11, 2015
Kleptus vocabularis is rearing its ugly head again. That’s right. The Internet of Things has finally slithered its way into the trendy, mainstream business lexicon and given the jargoneers something old to feel good about. Just shoot me: The Internet of Things...
by Mark O'Brien | Feb 10, 2015
When I speak to students during readings of my books, Martin the Marlin, The One and Only Ben, and Martin the Marlin: Friends Help Friends — in groups that often number in the hundreds, from Kindergarten through 8th grade — I get questions so direct they can only come...
