by Mark O'Brien | Jan 11, 2016
I’ve fought it long enough. In recent days, there have been reports published by Deloitte, PwC, Ernst & Young, Boston Consulting Group, Accenture, KPMG, Bain & Company, Booz & Company, McKinsey & Company, and Artie Fleegleman & Company...
by Mark O'Brien | Dec 11, 2015
If you read this article from Fast Company — “What Does Authenticity Really Mean?” — you’ll get a smorgasbord of options: According to one person cited in the article, “If you want to be a leader, you have to be yourself—skillfully.” So,...
by Mark O'Brien | Dec 7, 2015
I happened to hear a Johnny Winter favorite — “Love Song to Me” — from John Dawson Winter III over the weekend. It reminded me of a conversation I had with a client the week before and inspired me to write this verse: To some degree, I disagree; Although,...
by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
by Mark O'Brien | Nov 20, 2015
There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
