Tell Your Story

Tell Your Story

A few years ago, Peter Guber wrote this in the Harvard Business Review, “Critical details, data, and analytics are more effectively emotionalized and metabolized by the listener when they’re embedded in a story.” Similarly, Jonathan Gattschall wrote...
I’m All Set With the Internet of Things

I’m All Set With the Internet of Things

Kleptus vocabularis is rearing its ugly head again. That’s right. The Internet of Things has finally slithered its way into the trendy, mainstream business lexicon and given the jargoneers something old to feel good about. Just shoot me: The Internet of Things...
Marketing Should Be Simple

Marketing Should Be Simple

With a caveat here and a caveat there, another over here for good measure, and one more for the road, we’re on the record: We don’t have to like inbound marketing and marketing-automation tools, but they’re here to stay. And all that...
Spooked

Spooked

Uh … that thing keeps staring at me. Hello? Are you listening? It’s starting to creep me out, to tell you the truth. What is that anyway? A pillow? A mask? Does it ever blink? Can’t it just go away?
The Case of the Missing Brand: Part Deux

The Case of the Missing Brand: Part Deux

After learning Johnson’s fate at IDS, I called my buddy, Millwood, at The Bugle: “Millie. It’s O’Brien. “What’s up, OB?” “You ever heard of a company called Intergalactic Data Services?” “Yeah. Matter of...