by Mark O'Brien | Dec 4, 2015
I came across a post from some self-important schmo — “My Social Media Doctrine” — that’s a perfect indication of the extent to which the rampancy of COTUS (Center of the Universe Syndrome) is fast approaching epidemic status. The post and the schmo...
by Mark O'Brien | Dec 2, 2015
A gentleman who refers to Australia quite a bit — and spells as if he’s from there (behaviour) — has jumped on the bandwagon, the players aboard which are playing a dirge for advertising. He wrote a piece called, “Don’t Be Advertising!” And he...
by Mark O'Brien | Nov 30, 2015
I read a post the other day by a British chap who wrote that, when he arrived at his office at 7:30 one morning, the only sound he could hear was the background hum of technology. I immediately wondered: How did he know it wasn’t tinnitus? If you clicked on the...
by Mark O'Brien | Nov 24, 2015
Naïveté comes in all shapes and sizes. So does academic detachment. And so it is that we have a match-up of lightweights, who’ve now squared off three times in what’s come to be dubbed, The Rhetorical Rumble. For each bout, they enter the ring with...
by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
