by Mark O'Brien | Jul 8, 2015
My recent post, An Unhappy Medium, spawned an exchange of thoughts with a colleague, Brent Robertson. Since that exchange expanded some of the notions presented in the post, I share excerpts from it here for your reading pleasure: Brent: I just had this conversation...
by Mark O'Brien | Jul 6, 2015
This is going to disappoint a lot of people. I’m sorry. It can’t be helped. Sometimes I feel like a professional bearer of bad news. And this news is less popular than most: Marketing people aren’t clairvoyant. There. I’ve said (typed) it. Now...
by Mark O'Brien | Jun 30, 2015
In my line of work, you have to say a lot of things that most folks find distasteful. This one elicits sneers, jeers, fears, and tears every time: Marketing is not a sales-support function. Sales is a marketing-fulfillment function. Salesperson: What do you mean...
by Mark O'Brien | Jun 24, 2015
I’ve added to my fledgling collection of books for children by authoring another one, entitled The One and Only Ben. It’s being illustrated by a multi-talented young woman, Shelley Shaw. The image above is the first illustration Shelley created for the book. In brief,...
by Mark O'Brien | Jun 17, 2015
For those who don’t know his work, Frederick Exley’s passing 23 years ago today will be as the great preponderance of the world’s myriad events — unknown, unseen, unremarked. For those of us who know and love his work, his passing marked the loss of...
