by Mark O'Brien | Feb 27, 2017
As soon as someone decided marketing could be inbound and automated, you had to know there was trouble brewing. Sure enough. The fictionalization of everything has now been extended to People Services (formerly Human Resources or HR). Here’s how I know...
by Mark O'Brien | Feb 13, 2017
With Valentine’s Day bearing down on us, the online-dating sites are ramping up their attacks, particularly on television.
by Mark O'Brien | Dec 5, 2016
Seth Godin published a recent post that said this, in part: There are plenty of people who will pander, race to the bottom, and figure out how to, “give the public what it wants.” But that doesn’t have to be you. Professionals have standards....
by Mark O'Brien | Nov 29, 2016
We’re not losing our ability to connect dots, kids. We’re giving it away. That reality was driven home by three things that came to my attention recently. Two of them were articles. The third was a website. Here they are, in order: 6 Cognitive Biases That...
by Mark O'Brien | Aug 18, 2016
Good news! We now have even more reasons to justify our conducting ourselves like idiots — linguistically lazy idiots at that — and to rationalize our utter disrespect for language and its precepts. That’s right. The editors at Inc., apparently tired of doing...