by Mark O'Brien | Aug 6, 2015
Well, well. well. Look what I found. An exoneration. An affirmation. A contradiction of the ever-absurd notion that the only things people will read are bullet points, tweets, or series of acronyms: “Your Customers Like Long-Form Content Much More Than You Think...
by Mark O'Brien | Aug 5, 2015
Disruption is back. Actually, it never really went anywhere — not, at least, since it became a buzzword. It reappeared last month in a post called, “Think outside the box: Adaptation (not disruption) is the game”. The post states concisely in 485 words...
by Mark O'Brien | Aug 4, 2015
Since I don’t believe in accidents, I wasn’t surprised when a recent spate of vendor acquisitions in the insurance industry coincided with my finding a related, 10-year-old article while rummaging through the bowels of The Chautauqua Center for Synchronous...
by Mark O'Brien | Jul 31, 2015
I don’t know whence our inclination to treat symptoms, rather than diseases, derives. I suspect it’s a combination of fear, laziness, political correctness, and a kind of willful ignorance born of the relative luxury in which we’ve become accustomed...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
