What’s the Difference?

What’s the Difference?

by | Apr 9, 2015

Is any tired rhetorical trope more trite and trivial than making a difference? “We’re making a difference.” “Let’s make a difference.” “One person can make a difference.” “Our company is making a difference.”...
The Nose Knows

The Nose Knows

by | Apr 6, 2015

Ask a roomful of people (I’ve done it), “What’s your brand?” and most of them will quickly respond, “My logo.” It’s not a bad answer. It’s just incomplete. It lacks context. Your logo is, at most, an aspect of your brand. Especially in your advertising or on your...
The Case of the Frozen Feet: Part Two

The Case of the Frozen Feet: Part Two

by | Apr 3, 2015

Since it was clear I was more surprised than Biff was, I spoke up first; although, it was more a reflexive exclamation than a considered inquiry: “Is something wrong …?” “No,” Biff replied calmly. “What makes you ask?”...
People First

People First

by | Mar 31, 2015

We tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization. (Charlton Ogburn, 1911-1998) I once helped a company establish its brand in a new...
The Advertising Hokey Pokey

The Advertising Hokey Pokey

by | Mar 27, 2015

I hope I don’t disillusion, disappoint, or disaffect anyone. But this needs to be stated overtly: Advertising is not a dance. That’s not to say every business needs to advertise. There are many businesses with strategic, managed growth plans that can do...