Marketing is Patient Money

Marketing is Patient Money

In a beautiful little book called, The Zen Path Through Depression, Philip Martin offers advice for easing the pain of depression that could just as easily apply to the practice of marketing: When we are lost, frightened, or facing something new or unknown, our first...
Circling the Funnel

Circling the Funnel

One of the joys of my life is being compelled to conduct Internet searches to determine the ostensible meanings of the latest abbreviations, acronyms, or jargon. Here’s the item that got my attention most recently: At the most basic level — even for companies...
Networking, Conversing, and Writing

Networking, Conversing, and Writing

I read an article in Inc., “It’s Official: Networking Makes People Feel Sleazy”, over breakfast the other morning. Its psychological premise engaged me fully, especially this: Just the thought of saying “find me on LinkedIn” is enough to...
Gonzo But Not Forgotten

Gonzo But Not Forgotten

Hunter Thompson died by his own hand nine years ago today. I found out at about 10:00 the next morning. Despite my brute incomprehension of what I was reading, it struck me as a rather Thompsonesque moment: It was snowing — bleak, cold. I’d gone to my...
Preventive Medicine

Preventive Medicine

About three or 47 times a week, I get email from a sender who identifies as Reverse Your Diabetes. The body of the email says: WARNING! You will be SHOCKED by this video, Mark! Viewer Discretion is Advised While I’ve never clicked through to view the video, I do...