Content is a Two-Way Street

Content is a Two-Way Street

by | Feb 4, 2015

When writing any type of copy or content for any purpose, my philosophy is to give readers credit for the acuity of their readership. To put it another way, my writing style is the compositional equivalent of my personal style: People get the benefit of every doubt...
Science Friction

Science Friction

by | Feb 2, 2015

I recently read a blog post, “Lead Behaviors not Lead Scores”, by Josh Hill, and a book, Great Sky River, by Gregory Benford. The latter opened my eyes to the former. In Great Sky River, the last of humanity fights to survive on Snowglade, pursued by...
It’s Not Easy Being Green

It’s Not Easy Being Green

by | Jan 30, 2015

Salem would like you to know he’s not exactly green, but he swears he’s recyclable. Our theory, however, is that he stows away in the reusable shopping bag because he likes to go to the store and cruise the cat-food aisle.
Don’t Ask Kwai

Don’t Ask Kwai

by | Jan 30, 2015

I once had a conversation with the founder and CEO of a software company, an affable and unassuming gentleman. He’d inadvertently walked into a marketing meeting I was conducting with his senior leadership team. The conversation transpired like this, verbatim....
A Matter of a Letter

A Matter of a Letter

by | Jan 29, 2015

At any time, in any medium, we can find any number of articles, reports, opinion pieces, and more decrying a lack of leadership in everything from politics to industry. Au contraire. We don’t suffer from a lack of leadership: We suffer from an inability or an...