by Mark O'Brien | Dec 19, 2014
Here’s the deal. Pick up that rubber band and shoot it across the room. I’ll scamper after it like a lunatic, pick it up, and bring it back for you to shoot again. I will. Why are you looking at me like that? You don’t think I’m a dog? Okay....
by Mark O'Brien | Dec 19, 2014
The story you’re about to read is more true than you might imagine. The names have been changed out of human decency. I’m IT Director for Megalosurance Worldwide Global International, a health insurer in Razor Bump, Arkansas (but we think big), writing coverage...
by Mark O'Brien | Dec 18, 2014
I recently engaged in a discussion about branding on LinkedIn with a gentleman, Joseph Benson, who proved to be as patient as he is knowledgeable. I offer our exchange here, edited only for brevity and clarity, with Joseph’s permission. Joseph is indicated by...
by Mark O'Brien | Dec 17, 2014
One of my posts elicited a comment from a wonderful lady, Lupe Eyde-Tucker, that reminded me of how meaningful our stories are — and how important it is to share them. Thank you, Lupe, for the reminder and for inspiring me to share this story. Some years ago, I took...
by Mark O'Brien | Dec 15, 2014
I have a troubled relationship with planning. I see it as teetering on a scale between dubious advisability and abject futility. Nevertheless, I do recognize the need for it, even if the plan is nothing more than a map on which to plot course corrections. Nothing...
