by Mark O'Brien | Nov 20, 2015
There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
by Mark O'Brien | Nov 18, 2015
Even though many of our clients provide software and services to the insurance industry, it’s hard to know, sometimes, where the insurance industry stands on technology. It seems as if we go from one extreme to the other: There are posts about research reports touting...
by Mark O'Brien | Nov 16, 2015
If you read my ramblings with any regularity, you know I don’t believe in accidents: Everything that’s supposed to happen does happen. Everything that’s supposed to happen happens in its own time. And everything that happens happens for a reason....
by Mark O'Brien | Nov 12, 2015
Identity becomes voice. Voice defines value. Value creates presence. Presence becomes marketshare. Marketshare ensures success. That’s why. The quest for success is the story of potential achieved. It’s the story of diligence, self-awareness, objective...
by Mark O'Brien | Nov 11, 2015
When a brand is known and trusted, it’s accepted. When it’s accepted, it’s bought, literally and figuratively. When it’s bought, it creates marketshare. Marketshare is the evolution of identity to success. Why? The answer is self-evident....
