by Mark O'Brien | Sep 16, 2015
As Victor Frankenstein discovered, sometimes you don’t know you’re creating a monster until it’s been on its feet for a while. And, as young Vic also found out, once it’s up and around, getting rid of it might pose something of a...
by Mark O'Brien | Aug 31, 2015
We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
by Mark O'Brien | Aug 21, 2015
Kevin Donnellon, president of Macali Communications, published a list of seven tips for managing prospective public-relations disasters under this headline: “Preparing For Your Jared Fogle or Spokesperson Crisis”. Mr. Donnellon’s syntactical and...
by Mark O'Brien | Jul 28, 2015
In the course of our research for a book we once created as a specialty publishing project — Origin/Destination: 75 Years of the New England Water Environment Association — we learned that it took the residents of Uxbridge, Massachusetts, 50 years to figure out the...
by Mark O'Brien | Jul 21, 2015
I came across a book review in The Financial Times over the past weekend in which the author, Julian Baggini, finding a common thread running through the three books he reviewed, wrote something arresting — something that directly contradicts the popular and...
