by Mark O'Brien | Jul 18, 2016
The other day, I came across an informercial for Prezi, not-so-cleverly disguised as yet another in the interminable myriad of how-to treatises to which we find ourselves ceaselessly subject in this, The Golden Age of Self-Evident, Sophomoric, and Unrequested Advice....
by Mark O'Brien | May 19, 2015
Let’s presume you give your sales people some rudimentary orientation. Let’s presume that, in lieu of formal sales training, you give them some fundamental introduction to your company, what it does, and (most important) why it does what it does. And...
by Mark O'Brien | Feb 16, 2015
Why does marketing inspire anxiety? I don’t know. But I have two theories. The first is that we possess a fundamental distrust of brevity and simplicity. The second is that we don’t recognize effective marketing is simple storytelling. Most of us think the...
by Mark O'Brien | Jan 29, 2015
At any time, in any medium, we can find any number of articles, reports, opinion pieces, and more decrying a lack of leadership in everything from politics to industry. Au contraire. We don’t suffer from a lack of leadership: We suffer from an inability or an...
by Mark O'Brien | Dec 8, 2014
I recently read an article called, “Just How Sick of Leadership Posts Are We?” It’s unabashed in its disdain for leadership posts that are trite at best, deliberately deceitful at worst. (That’s a paraphrase and an understatement.) I have a...
