by Mark O'Brien | Oct 22, 2014
Here are two direct quotes from real companies, spoken to me in face-to-face conversations: Company #1: We have to suspend marketing because revenues are tight, and we have to cut expenses. Company #2: We’re not going to continue marketing because all of the...
by Mark O'Brien | Oct 20, 2014
I saw a LinkedIn update the other day notifying me that the enterprise of one of my professional connections had just qualified as a woman-owned minority business (WOMB). Needless to say, the acronym struck me as apt, since it’s hard to imagine anything more...
by Mark O'Brien | Oct 13, 2014
In an otherwise thinly veiled infomercial, a LinkedIn Influencer, recently wrote this, in part:* A new 10,000-developer survey by Developer Economics says that 50 percent of iOS developers and 47 percent of Android developers are “below the app poverty...
by Mark O'Brien | Oct 9, 2014
With all of the emails I receive about funeral insurance quotes, I shouldn’t have been surprised by this. But I was. Call me naïve. After all, if we’re too lazy to get out of our cars for coffee or fast food or banking — things we want, presumably, and...
by Mark O'Brien | Oct 1, 2014
A statement finding its way more frequently and annoyingly into the vernacular of business and politics is this: Hope is not a strategy. Yeah. The statement is true. But enough already. Its corollary statement is this: A tactic is not a strategy. Yeah. That’s...
