by Mark O'Brien | Sep 17, 2014
Hang on. It turns out rumors of print’s demise have been greatly exaggerated. In fact, this post, in the media research blog of the International News Media Association (INMA), says the following, in part: While any advertising campaign should feature a healthy...
by Mark O'Brien | Aug 23, 2014
A few weeks ago, I attended a local basketball camp to watch the son of a friend play. During the game, it occurred to me that young basketball players are like elderly drivers: They have no idea anyone else is around. They’re always surprised to discover...
by Mark O'Brien | Aug 15, 2014
The promise of marketing automation is seductive, indeed. It promises prioritized leads from multiple campaigns and more data than you can shake a stick at. The pitch typically goes something like this: By evaluating and reacting to each of your website’s...
