No Illusions

No Illusions

by | Jan 27, 2015

When our clients tell us about their products or services, we invariably ask two questions: (1) Is there a market for it? (2) If we hand you a check right now, can we buy it? The latter is to prevent putting carts before horses. The former is to prevent the...
Higher and Hierarchy

Higher and Hierarchy

by | Jan 26, 2015

Here are five perennially perplexing questions, as intriguing as they are troubling and, as yet, unanswered: Why do so many organizations create the position, VP of Sales and Marketing? Why is the VP of Sales and Marketing typically a sales person? Is the chief...
Star Trek: The Dark Social

Star Trek: The Dark Social

by | Jan 21, 2015

Spock: Captain, why are you wearing that radiation-proof suit and preparing to exit the starship? Kirk: Scotty, Bones, and I are going to measure the Dark Social. Spock: [raises eyebrow] Come again? Kirk: Dark Social. The communication transmissions we get from...
But That’s the Way We’ve Always Done It

But That’s the Way We’ve Always Done It

by | Jan 20, 2015

SASS (self-absorbed self-satisfaction), is a philosophy, not to be confused with its homonymic variant: SaaS (software as a service). SASS is the twin sibling of stubbornness and the bane of creative productivity. It can be stated in one simple sentence: “We do...
Do-It-Yourself Marketing

Do-It-Yourself Marketing

by | Jan 16, 2015

I have four dental crowns cemented into my noggin. I’m completely familiar with every step of the procedure for getting them in there: the prepping of the tooth; the creation and application of the temporary crown; the molding of the permanent one; and the implanting...