Web Advertising: DOA

Web Advertising: DOA

In the two weeks since this post was published — “It’s the End of the Line for the Ad-Supported Web” — the crying has been conspicuous by its absence. Who could have been surprised, let alone despondent? We, in fact, did this to ourselves....
Innovating Disruptive Quackery

Innovating Disruptive Quackery

I love bad movies. In fact, one of my greatest pleasures is staying up till the wee hours of the weekend watching ill-contrived films and wondering; Why were they made? Who financed them? For what return? Did the writer(s) think it was any good? What were the actors...
Lies, Damn Lies, and the Abuse of Marketing

Lies, Damn Lies, and the Abuse of Marketing

Despite the fact that some of my ravings might suggest otherwise, I love marketing. I love it with a passion. So, with equal passion, I hate its being abused. As one indication of its abuse, I enter into evidence this post — “Which Technologies and Content Types...
A Belly Full of Content Marketing

A Belly Full of Content Marketing

I don’t know about you, but I think I take my powers of digestion for granted. What I mean is that, beyond the act of mastication, I don’t give all that much thought to how much my physiology can actually assimilate, let alone metabolize. I was prompted to...
The Big Chill

The Big Chill

Nothing inspires apprehension like an infomercial called “5 Interview Questions for Your Next Big Data Vendor” from something billing itself as the One-Stop Shop for Big Data, creating the Big Data ecosystem by connecting all stakeholders within the global...