by Mark O'Brien | May 19, 2015
Let’s presume you give your sales people some rudimentary orientation. Let’s presume that, in lieu of formal sales training, you give them some fundamental introduction to your company, what it does, and (most important) why it does what it does. And...
by Mark O'Brien | May 15, 2015
One of our former clients was a software-development shop. It created core-processing systems for insurance companies. Its stock answer to the question, “Can you do that?” was: “Yes,” followed quickly by the first of a series of invoices for...
by Mark O'Brien | May 13, 2015
A long time ago in a land far away, a man — we’ll call him Nimrod — founded a company. He knew everything about founding a company. But he knew nothing about promoting one. He knew nothing about assimilating people and letting them embody a brand in their own...
by Mark O'Brien | May 12, 2015
I was reading an article the other day about more effective blogging. One of its suggestions was to publish lists. As you know, I’m not a fan of lists. But I’m nothing if not open-minded. So, I resolved to give it a shot. Here are the five things you must...
by Mark O'Brien | May 11, 2015
Because I’m an almost universally recognized, globally renowned, and highly sought expert in my field; because I’m a household name on most continents; and because I’m unfailingly modest, I’m perennially asked: “Dude. What do you consider...
