by Mark O'Brien | Apr 15, 2015
Don’t look now, kids, but we have two more abbreviations to worry about: PII (personally identifiable information) and GRC (governance, risk management, and compliance). I don’t mean to suggest we should be worried about what they denote. Rather, I mean...
by Mark O'Brien | Apr 14, 2015
This post, which I offered with tongue firmly in cheek, reminded me of an article I read almost two years ago, in which: Graphic designer and artist Johnny [Kid Tartan] Plaid … envisioned a drastic update for the iPhone 6. The iPhone 6 hadn’t yet become...
by Mark O'Brien | Apr 10, 2015
The only thing more amazing than the things for which we fall is the length of time for which we continue to fall for them. Given the popularity of inbound marketing and marketing automation, I’d have imaged them to be relatively new phenomena. I’d have...
by Mark O'Brien | Apr 9, 2015
Is any tired rhetorical trope more trite and trivial than making a difference? “We’re making a difference.” “Let’s make a difference.” “One person can make a difference.” “Our company is making a difference.”...
by Mark O'Brien | Apr 8, 2015
More than 13 years ago, I wrote this piece for Tech Decisions magazine (now Property Casualty 360). I found it while searching the Web for something else entirely, was surprised to find it still out there, to find it still relevant, and to find its relevance still...