by Mark O'Brien | Jan 26, 2015
Here are five perennially perplexing questions, as intriguing as they are troubling and, as yet, unanswered: Why do so many organizations create the position, VP of Sales and Marketing? Why is the VP of Sales and Marketing typically a sales person? Is the chief...
by Mark O'Brien | Jan 16, 2015
I have four dental crowns cemented into my noggin. I’m completely familiar with every step of the procedure for getting them in there: the prepping of the tooth; the creation and application of the temporary crown; the molding of the permanent one; and the implanting...
by Mark O'Brien | Jan 15, 2015
I’ve been carrying these on a laminated card in my wallet for as long as I can remember. They need to be shared: People are illogical, unreasonable, and self-centered. Love them anyway. If you do good, people will accuse you of selfish, ulterior motives. Do good...
by Mark O'Brien | Jan 15, 2015
When my younger son, Quinn, played basketball at Salve Regina University, I noticed something: When things went badly during a game, the coach would call a time-out and summon the team to the sideline. As the players assembled, he’d pull an index card out of the...
by Mark O'Brien | Jan 14, 2015
Though I manage brands for a living, I’m not objective enough to position and manage my own brand. I’m too close to it. Every brand owner has the same myopic inability. But many of them resist objectivity. And when presented with the new, the push is on to...
