Rhetoric vs. Results

Rhetoric vs. Results

According to a study recently concluded by The Chautauqua Center for Forensic Linguistics, two sentences occur together more frequently than any others in business contexts. The first is a simple declaratory: We need a plan. The second is a perplexed...
People First

People First

We tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization. (Charlton Ogburn, 1911-1998) I once helped a company establish its brand in a new...
Experience Marketing

Experience Marketing

Here it comes, kids. I’d just about gotten my stomach settled after the nausea-inducing wave of inbound marketing, marketing automation, and ad tech … then the next wave hit. That wave, of course, is experience marketing. That’s right. Since feeling...
The Advertising Hokey Pokey

The Advertising Hokey Pokey

I hope I don’t disillusion, disappoint, or disaffect anyone. But this needs to be stated overtly: Advertising is not a dance. That’s not to say every business needs to advertise. There are many businesses with strategic, managed growth plans that can do...
The Naked Truth

The Naked Truth

ZEPHYR COVE, Nev. — A 53-year-old man was arrested on suspicion of being naked near a high school on Lake Tahoe’s east shore … after three Whittell High School students reported spotting him tied to a rock and lying face down behind the school. When the students...