Bamboozled

Bamboozled

It’s like selling a soup sandwich to a guy who didn’t know what soup was. Was the sales guy really good or did he simply find the ideal target?

Bureaucracy: 1 Creativity: 0

Bureaucracy: 1 Creativity: 0

Stand back, kids. Creativity is about to take it in the shorts … again.That’s right. Last week, Accenture announced plans to acquire an advertising agency. Here’s all you need to know:Accenture is trying to add the kind of creative muscle not normally associated...
Do Interviews Work?

Do Interviews Work?

FANTASY & INTERVIEWS Do Interviews Work? JoAnna Bennett, O’Brien Communications Group 4 April 2019 When it comes to hiring new employees, the current times seem pretty dire. Resumes are copied and pasted from the internet, skills are exaggerated, and...
Say What?!

Say What?!

I once got a call from the publisher of a trade publication. The publisher and the publication shall remain unnamed to protect the stupefyingly unbelievable. I was in the T.F. Green airport in Providence, Rhode Island, when I received the call. I vividly remember that...