by JoAnna Bennett | Apr 11, 2019
It’s like selling a soup sandwich to a guy who didn’t know what soup was. Was the sales guy really good or did he simply find the ideal target?
by Mark O'Brien | Apr 8, 2019
Stand back, kids. Creativity is about to take it in the shorts … again.That’s right. Last week, Accenture announced plans to acquire an advertising agency. Here’s all you need to know:Accenture is trying to add the kind of creative muscle not normally associated...
by JoAnna Bennett | Apr 4, 2019
FANTASY & INTERVIEWS Do Interviews Work? JoAnna Bennett, O’Brien Communications Group 4 April 2019 When it comes to hiring new employees, the current times seem pretty dire. Resumes are copied and pasted from the internet, skills are exaggerated, and...
by Mark O'Brien | Apr 1, 2019
I once got a call from the publisher of a trade publication. The publisher and the publication shall remain unnamed to protect the stupefyingly unbelievable. I was in the T.F. Green airport in Providence, Rhode Island, when I received the call. I vividly remember that...