by Mark O'Brien | May 6, 2019
As regular readers of my routine ravings know, I’m no fan of bureaucracy. Neither am I a fan of obfuscatory jargon. My education in the liabilities of both was well-earned. Herewith, a story from my days in the belly of the beast.While dutifully serving one of the...
by Mark O'Brien | Apr 29, 2019
Pardon the interruption. I have a question.The question is prompted by a newspaper article I saw recently. Since the question is likely to be perceived as politically incorrect — or, at the very least, as something like gender-insensitive, rather than pragmatic, which...
by Mark O'Brien | Apr 22, 2019
Since many of our clients sell software and services to the insurance industry, it behooves us to pay attention to much of the content published in the industry’s myriad media milieus. This is a practice that yields mixed rewards: On one hand, we come across some...
by Mark O'Brien | Apr 15, 2019
Anyone who knows me and is familiar with my unflaggingly sunny disposition knows it’s pretty hard to piss me off. It takes a rare breed of presumptuous dolt and an equally rare combination of inanity and audacity to get my Irish up. But every once in a while...
by Mark O'Brien | Apr 8, 2019
Stand back, kids. Creativity is about to take it in the shorts … again.That’s right. Last week, Accenture announced plans to acquire an advertising agency. Here’s all you need to know:Accenture is trying to add the kind of creative muscle not normally associated...
