by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Jun 29, 2016
Read this. Then read it again: This has spawned a plague of traffic brokers who specialize in traffic laundering at an almost unbelievable scale … “real” traffic is undervalued or, some would say, indistinguishable from fraudulent traffic … everyone is...
by Mark O'Brien | Jan 29, 2016
This may seem premature. But I’m wondering if you’re confused yet. Good. So am I. Since I’m in the marketing and advertising businesses, at least to a certain extent, I’m always curious (Wow! What’s that?), intrigued (Hey! That’s...
by Mark O'Brien | Dec 23, 2015
Because I’m nothing if not fair, balanced, and inclusive, I recognized my duty immediately when I read “The 19 hottest female-founded startups of 2015”. So, without further ado, here are your 10 hottest male-founded startups of 2015: The Beer Sling....
by Mark O'Brien | Dec 14, 2015
As regular readers of my ravings are well aware, I’ve had some trouble keeping up with some of the latest developments in eye care, eye ware, and vision-correcting technologies and techniques. Well, I suspect, with no small degree of discomfort, that I may have...
by Mark O'Brien | Dec 8, 2015
Contrary to what you’re likely to expect — and in contrast to the comments at the end of the Business Insider post — I don’t have an opinion about this fluff piece: “We tried Dunkin’ Donuts’ and Starbucks’ hottest beverages of the...
