Sick … Again?

Sick … Again?

If you happen to be a parent or know anyone who is or was, you’ve likely heard the woes of back-to-school colds. If it happens to be the child’s first year of school, you can increase the occurrences of these illnesses exponentially.

Can We Talk About Lean Marketing?

Can We Talk About Lean Marketing?

After publishing last week’s post on Agile Marketing, I read something about Lean Marketing. Since I do my level best to keep pace with the latest gimcrackery (or quackery, if you prefer), I quickly leapt out onto the Web Searchosphere to see what all the buzz...
The First of November

The First of November

Happy November! There are only 60 days left in the year – you got that right we are 83% done with 2018. Have you started your Christmas shopping?

Can We Talk About Agile Marketing?

Can We Talk About Agile Marketing?

A company called Workfront was good enough to publish an informercial, disguised as a blog post, from another company. The other company is called MarketerGizmo, and its URL directs to yet another company. That third company is called IdealPath. And if you think...
The Exclamation Point!

The Exclamation Point!

Especially in business communication, here’s a rule of thumb: Don’t let punctuation define you or your brand. Use an exclamation point if you want!

Three Ways to Know You’re Sucking Wind

Three Ways to Know You’re Sucking Wind

In today’s episode of B2B Business Challenges, we’re going to talk about ways in which you can recognize if you or your organization is sucking wind. Specifically, we’re going to cover the Big Three: Falling for Clickbait Falling for Buzzwords...