Words Matter
Specific colors can evoke specific feelings, just as specific words can evoke specific feelings. How does the word punch make you feel? Or herpetology? Or moist? Some words may even make you feel uncomfortable when they are meant as complimentary.
April Fools
We have to wonder at the pandemic extent to which our gullibility is running rampant when even the Easter Bunny falls for the notion that we might actually celebrate Easter on April Fool’s Day. We have to wonder. But we can’t be surprised. Consider just...
Simplify
Sales and marketing go hand in hand. Being on the marketing side of this equation, I have met members of many sales forces. For some of them, it’s difficult to take a step back and simplify their messages.
Death by Automation
If you don’t think the world is coming to an end soon — or, at the very least, that the world economy will be reduced to smoking rubble by automation — it’s only because you haven’t read this article in Harvard Business Review (HBR): “Why the...
Indian Winter
This past October was a phenomenon known as an “Indian Summer”. Five months later, and we are experiencing another climatic episode. I’m going to call it an “Indian Winter”. We have officially begun spring and are experiencing a snow storm – the second one this month.